The catch is that to show up at the top of Google search results, your website must offer the information people are looking for.Īs a veterinarian, you answer pet care questions every day during your entire career. Many topics get millions of searches per month, and Google has built its algorithms to give preference to answers from veterinary websites. As an expert in search engine optimization, I can tell you that there are dozens to hundreds of specific questions and phrases people type into Google every month about the services veterinarians provide. Pet owners have many questions about every single one of your services. Most small animal clinics offer more than 50 different services and care for a variety of species. If they then feel that your practice is the one best aligned with their needs, they’ll schedule an appointment.Īlthough it is crucial that your practice support every step along this path, you must focus on the first one, the Google search. They compare the websites of several local vets and read online reviews for multiple providers. They get information from websites and blogs and look for advice and recommendations on social networks. When pet parents have a question, they turn to Google first.
Once you have a good sense of the language and imagery that will best connect with the communities you serve, you must understand the steps potential clients will take to learn about, consider, and engage your services. This is an important area to consider and will set the standard for your website content, social posts, and all client communications.
Upper-income communities, on the other hand, respond better to the idea of best-in-class services and images that depict idyllic, “Instagram-worthy” settings. This decision will have a significant impact on the language and imagery you use to effectively connect with your target audience.įor example, residents of lower-income areas may be more drawn to language that references responsible services and affordable pricing, along with simple photos of staff members interacting with clients and taking care of patients. Once you have identified the species you will care for and the services you’ll provide, the next important question to answer is about the socioeconomic status of the clients you want to work with. However, that doesn’t mean that you can’t serve a diverse client base. What types of clients do you want to have? What species does your practice care for? What services do you provide? Do you serve a mix of urban, suburban, and rural clients? Are you in an area where socioeconomic diversity ranges from lower income to the luxury class? It’s important to remember that you can’t be all things to all people. Content submitted by GeniusVets, a dvm360® Strategic Alliance Partner